There is no exact equivalent word for kikubari in English. It is a Japanese word and «pay attention to others» is probably a close description. But it does not capture the nuance somehow. It means to kubaru (spread around) your ki (life force, or attention). Kikubari refers to being part of a community. But we would bring kikubari in a broader context. Pay attention to other beings and yourself. Humans, animals, plants and the earth.
Our vision is to pass on mindfulness and beauty in the ordinary in form of essential daily tools. We only offer plastic-free and recyclable or long-lasting reusable products. They are carefully chosen by us and are as natural and as organic as possible. Our products highly respect the nature, animals and the people who made them.
Besides that, we also want to inspire and motivate people to reflect on their habits, their own thoughts, their rights and wrongs and their environmental impact. We think that providing books, magazines and art about the topics of mindfulness, minimalism, sustainability and well-being is our way to do that.
Our intention is not to educate but to grow and learn together. Every single paying attention to other beings and yourself is another small step into a more mindful world.